1. Corporate Motto & Attitude: As I happily discovered, this company is founded and run by folks who are determined to create the absolute highest quality product. The topper which I purchased and have used for a week now is a beautiful combination of softness and strong, durable construction. The result is what you are searching for - far less pressure on your body - resulting in a deep, restful sleep!
2. A very fair price for certainly one of the finest toppers on the market. Like many folks, I am working under a tight budget. Yes, you can pay less and you also pay more in your search for sleep comfort. But in my opinion, this topper hits the "sweet spot" of maximum quality for the price (plus, it's clearly designed to last for years - an investment, rather than just a purchase).
3. Shipment is quick (overnight), free and guaranteed. 
4. E-Luxury Supply stands behind its product 100 percent. The Customer Service Manager sends you a signed business card with your order, inviting you to call, E-mail, or Facebook with him. Maybe not a big deal to some people, but it means a lot to me. This says integrity and sincerity, personally & in business - in that order. 5. The topper is made of bamboo - an environmentally sustainable product. 6. Manufactured in the U.S.A. and Owned and operated by U.S. veterans!

These are my reasons for well-deserved praise of E-Luxury Supply & it's products. (I was not solicited or compensated in any way for my comments.) I'm just a firm believer in rewarding superior companies with true compliments. E-Luxury, please keep up the great work! 

And potential buyers, I'm trying to help you cut down on your product research. You'll be very happy with this topper. Five Stars Plus!